Why do companies pay for sponsors? Companies pay for sponsors in order to use the sponsors' name to become more well known in the public as the public are more likely to know the sponsor instead of the company and so people see both the brand and the sponsor and so both make money from it. Rizzle Kicks video high low budget? very low who is sponsoring? beats and mini why they sponsoring? to get recognition to the teens watching, targeting the target audience with things they will buy. Ok-Go music video high low budget? High budget who is sponsoring? Chevrolet why they sponsoring? One advantage of sponsorships = You get most things paid for by the company One disadvantage of having a sponsor = You have to include their brand or product even if it does not make sense.