Proposals, Project outlines, Treatments, SWOT Analysis

Documents	Description (what it looks like)	Purpose and Medium	Key advice for completing successfully
Proposals	The initial idea for a project. Can be written or a presentation (pitch)	Used to sell an idea to a client or boss	Usually include: -target audience  -content ideas -resource requirement  -timescale outline This goes to management so has to be non-technical language
Treatments	Exact structure depends on medium	Contains more detail than a project outline Client/boss/investor to get a better idea of what the finished project will be.	Has two specific audiences: - production team (use it as a reference point, to keep the project on track, also the basis for all other pre-production docx.) -Boss/investor/client
Project outlines	Initial docx. given to key members of production team. Includes enough detail so that the team has an idea of what they are making.	Used as a basis for all other pre-production docx.	Usually includes: - details of narrative/content -resources requirements -budget limitations  -timeline of production
SWOT analysis	Produced early in production to assess: - what ideas are viable  -what limitations the project might face in terms of resources and personnel  -may also be produced later in pre-prod on a specific issue (eg. a location)	To assess the strengths, weaknesses, opportunities and threats of your project	To assess the strengths, weaknesses, opportunities and threats

SWOT Analysis of "musicme"

Strengths	Weaknesses
there is free subscription for 30 days to see if people want to use this product and if they want to sign up then they have time to choose to do so  its free for 30 days  there would be many types of genre  your choice to sign up or not  very few adverts	People have to put in credit card details so payment can start after the 30 day free trial There are already music streaming apps such as Spotify Need to try hard to upmarket Spotify People can use a number of different contact details to get multiple free trials  People may not like the genre High cost of artist royalties
Opportunities	Threats
we could get songs that aren't available anywhere else on the market. create a partnership with smaller artist and hugely known artist so that they will only sell their music to us. the music industry is growing every day and streaming services are getting popular more all over the world.  decentralising the streaming service away from big companies like Spotify and iTunes. could make it cheaper	Another music app with the same name  Many music apps offering the same thing and even more Growing population of opposing sites E.g. Spotify, apple music  More popular artists are less likely to be on independent smaller apps and may not want to help Illegal streamers