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Research methods

Primary Research Methods:
-observation
-surveys
-interview
-focus groups
-questionaries
Qualitative- a detailed answer that is written eg. an interview where the answers are written in detail

Secondary Research Methods:
-online research
-documentaries
-books
-magazines and newspapers
-tv programmes
 Quantitative- a survey with a small range of answers that can be counted


Who can do/does audience research?
When should audience research be done?
Why should audience audience research be completed?
What research methods can be used?

1.the person in charge of the product being created
2.before the final product has been created.At the start to find out what people want.It should be continued before the creation of the final product to see if there are any faults or issues that the public find.
3.to make stew that the public will use the product when it's created rather than it being created and not being used and becoming a large waste of money.
4. -interviews
-surveys
-questionaries
-focus groups


12th November "19

Surveys and questionaries:
advantages
-quick to design and send out to large samples
-easy to measure
disadvantages
-not able to gain detail behind the responses
-doesn't ensure responses from relevant participants

interviews:
advantages
-gain in depth responses
-ensures the participants you are speaking to will be relevant to your research
disadvantages
-not easy to measure and analyse
-participants could be influenced by the interviewer or interviewing environment

focus groups:
advantages
-able to generate extra data from a group interaction
-allows a large sample size for qualitative data collection
disadvantages
-not easy to measure and analyse
-the researcher could have less control in a focus group compared to an interview

observation:
advantages
- can compare the data to make responses from participants to make a comparison.
-generates relevant and quantifiable data
disadvantages
- observation cannot be generalised
-if a group is aware that they are being observed, they may behave differently

Comments

  1. JCoSS Media DeptNovember 14, 2019 at 2:39 AM

    Good - lots of information about the different types of research with clear advantages and disadvantages.

    Miss C

    ReplyDelete
  2. arielacameronNovember 15, 2019 at 1:53 AM

    ok

    ReplyDelete

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