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Revision

1.extract the aspects of the client's requirements that are explicit, implicit and open to interpretation
2.can you foresee any logistical issues?
3.any legal issues and what impact would that have?
4.define the target audience (detailed)?
5.what costs are involved?
6.what market research would help this project?
7.what project management tools could help oversee this project?

1. Explicit: video game marketing campaign, TR interactive, one new game, launch in autumn, has to have a beneficial effect , based on popular formats, come up with a usp
implicit: adverts (tv, social media etc.) platforms: social media/ traditional, could be linked to autumn festival, interconnectivity via gameplay, promote a healthy lifestyle
open to interpretation:open to family market
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The following e-mail has been sent to schools and colleges,  inviting entries  for a video games marketingcampaign  competition.  TR Interactive is an independent publisher which specialises in developing andmarketing video games across  different genres.



From :        TR Interactive To:  Schools and Colleges Subject:                   Exciting new competition

Calling all student gamers. We need your expertise.  Here is your chance to enter a competition to help promote our latest video games. We are launching two new games aimed at the increasingly popular family market. We need your ideas for a marketing campaign for just one of these games. This campaign will consist of a promotional package across different media platforms in readiness for the launch of the game this autumn.The competition officially opens today and closes on Wednesday 11 June 2014.

Our mission statement – games for the body and the mind – reflects our passionate belief in the potential of games to have a beneficial effect. We are particularly keen to show that video games can bring people together and have a positive impact on people’s health and lifestyles.

Read carefully the outlines of our two games which we know will be popular with our target audience of families.The games are being developed to be played on different consoles and online. Remember to enter our competition you need to promote just one game.

Begin by researching two existing video games advertising campaigns.  Then plan how best to promote your chosen game in order to generate buzz and anticipation in our target audience so that they will be eager to play it. You will notice that our two games are a new spin on established and popular formats. Decide on the unique selling point of your chosen game and why it will be a success with our target audience.

A big budget has been set aside for a television campaign to be broadcast in the early evening. We are also planning to use social networking sites and e-Media to help support the television advertisement. We need suggestions from you about how we can do this to reach our target audience.

To enter our competition you will need to complete four tasks.  Final tips are to make sure your responses are in line with this brief and to keep them short and focused.  You can use diagrams or illustrations and don’t forget to provide plenty of examples to support your ideas.



T Richards  
Marketing Directortrichards@trinteractive.com

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