A client brief is a document that states what the client wants you to do for them.This would be useful for a designer, costume artist, project manager etc.It would also contain requirements: Explicit requirements, Implicit requirements and requirements up for interpretation.
Explicit Requirement = something that HAS to be met
Implicit requirement= something that is implied, indirect requirement
Up for interpretation= Your choice to make the decisions based on what appropriately fits the brief. Eg. colour choices, font choices
Informal- can be as straightforward as a chat over a drink, non/limited documentation supporting, no direct contractual agreement, no specific requirements outlined initially. These tend to be undertaken and then fleshed out at a later date.
Contractual-tasks are accepted under legal obligation (signed document), the client's desires and deadlines outlined must be met, both the client and the media producer must abide by the brief.
Negotiated-both the client and media producer make decisions, through negotiations the brief may be altered.
Cooperative-two or more media producers/production companies working together to meet the brief eg. film producers and different a post-production house
Competition-this brief is advertised/ given to multiple media producers, the producers have to pitch, all the different producers create their product, the client then picks which one is best, the reward is often just the prospect of getting your project published/distributed
Commission-a media company employs an independent company to produce a product for them on their behalf, the brief is not negotiated between the media producer and their employer/commissioner, however the commissioner might negotiate the brief with the client, the independent company is paid and may receive royalties
eg. Channel 4 > Endemol > Charlie Brooker's Zeppotron > Black mirror
Explicit Requirement = something that HAS to be met
Implicit requirement= something that is implied, indirect requirement
Up for interpretation= Your choice to make the decisions based on what appropriately fits the brief. Eg. colour choices, font choices
Different types of brief:
Formal- written document, technical and specific language, focused /in depth(detail, budget, deadlines, requirements etc.), majority of briefs are in this styleInformal- can be as straightforward as a chat over a drink, non/limited documentation supporting, no direct contractual agreement, no specific requirements outlined initially. These tend to be undertaken and then fleshed out at a later date.
Contractual-tasks are accepted under legal obligation (signed document), the client's desires and deadlines outlined must be met, both the client and the media producer must abide by the brief.
Negotiated-both the client and media producer make decisions, through negotiations the brief may be altered.
Cooperative-two or more media producers/production companies working together to meet the brief eg. film producers and different a post-production house
Competition-this brief is advertised/ given to multiple media producers, the producers have to pitch, all the different producers create their product, the client then picks which one is best, the reward is often just the prospect of getting your project published/distributed
Commission-a media company employs an independent company to produce a product for them on their behalf, the brief is not negotiated between the media producer and their employer/commissioner, however the commissioner might negotiate the brief with the client, the independent company is paid and may receive royalties
eg. Channel 4 > Endemol > Charlie Brooker's Zeppotron > Black mirror
Good stuff! When revising for your next test, use a client brief and identify the 3 different requirements.
ReplyDeleteMiss C
ok will do
ReplyDelete