Target Audience

Target audience- a specific group of people a product is aimed at.
 Key areas to know:
-Primary,Secondary and tertiary
-Demographics eg. age, gender,race, ethnicity, social class
-Mass VS. niche
-Psychographics
-NRS social grade


Other audience factors : (Gender, Race, Age, Class, Ethnicity).GRACE
-age
-gender
-ethnic groups
-geodemographics
-sexual orientation
-race
-religion
-political status

 NRS Social Grade



Psychographics















I think BritBox targets anyone of the social grade C2 and up as it is anyone who is older but not too old and that would want to relax with a bit of entertainment after work.